When we set out to build , we didn’t just want to create another site for content lovers. We knew that in order to build a truly meaningful and impactful brand, we needed to fully understand and define the audience we wanted to connect with. Meet Alex – our ultimate reader! Alex is 35 years old and lives in Miami, Florida. Alex values finding the right balance between a fulfilling career and personal life. Whether spending time with loved ones, diving into hobbies, or catching up on a variety of topics online, Alex seeks meaningful and engaging content that fits their lifestyle. That is, if there’s still time after tackling the daily to-do list! Alex may be a fictional character, but they represent the diverse audience we aim to connect with. Alex’s values, interests, likes, and dislikes guide the content we create at . Our mission is simple: to create and share content and stories that matter through originality, inclusivity, and meaningful conversation. Our audience-first approach allows us to connect with loyal readers, curious newcomers, and everyone in between.